"We are building a data management layer that will anchor every message, every photo, every voice note automatically to exactly where and when it happened, without training to use."

…the hardest thing is the ability to hold two contradictions at once. To see reality clearly, and also to remain optimistic – genuinely, irrationally optimistic – about your company’s ability to crush the category.

"…blood was dripping all over a freshly sanded floor. I was embarrassed, frustrated because I knew I’d be down and out for at least a couple days, and with everything that needed to be done, I couldn’t afford the delay. After my stitches and the adrenaline wore off, all I could think was, “What the F#@K am I doing with my life?”

Early on, armed with nothing but a Figma prototype, a deck, and boundless optimism, Liam and I knocked on doors at countless industrial estates across Singapore. The response seemed overwhelming: within a month, we had collected 14 LOIs, with a 100% conversion rate. We were psyched - surely this meant we had found PMF.

My mother grew paranoid. For months, she had my father bring a voice recorder to document all their conversations. He was an old-school contractor: handshake deals, verbal promises, recording site progress on pen and paper. The client was a director at a large bank.